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Healthcare · Dental clinic
Alder Dental
Dental clinic · patient site
A family dental practice that explains itself: pick a treatment and the page tells you the price range, the visits, what happens in each and what it costs per month on finance.
The brief
What it had to do.
Dental sites hide fees and lean on stock photography. The brief was a calm page with the numbers up front, because cost and fear are the two reasons people do not book.
Design approach
The decisions behind it.
- Pale aqua ground, deep teal type, one warm sand section for relief
- Plain-English headlines and simple line icons for treatments
- Fees as a table, membership as a card, nothing behind a call
Signature interaction
Treatment cost estimator that explains the visit
Choosing a treatment shows the price range, how many visits, what happens in each and a live monthly figure on finance. New-patient and insurance toggles adjust the estimate, and a request form confirms without leaving the page.
On a phone
Usable before anything loads.
The estimator stacks its panel under the chips and the fees table scrolls sideways.
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